Surefoot Santa Monica — The LADG

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Surefoot Santa Monica

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The Los Angeles Design Group

Surefoot Santa Monica

Location
Santa Monica, CA

Year
2012

Status
Complete

Project Team
Troy Hillman
Dan Marty
Noah Rubin

The LADG designed a 1,200 square-foot retail space for custom ski boot retailer Surefoot in Santa Monica. The design layers thin facades of retail display atop the existing white box interior space, providing a coherent retail environment for the Surefoot brand. The store in Santa Monica has three core elements.

The first element is a curved dropped ceiling that hangs several feet below the structure of the building shell, as though a thick tent cloth has been draped loosely from above. The second is the custom shelving that is built into a thick plywood wrapper that covers two-thirds of the perimeter walls and has an irregular fit against the ceiling to create crevices, gaps, and awkward fits. The final element includes a seating bench and equipment for digitally scanning customers’ feet.