![](https://freight.cargo.site/t/original/i/8a2a91d658525ab204c1925ef392648d5d53aee528af05cf650bc9ca765be884/Surefoot-Santa-Monica---4-vertical.jpg)
Surefoot Santa Monica
Location: Santa Monica, CA
Year: 2012
Status: Complete
The LADG designed a 1,200 square-foot retail space for custom ski boot retailer Surefoot in Santa Monica. The design layers thin facades of retail display atop the existing white box interior space, providing a coherent retail environment for the Surefoot brand. The store in Santa Monica has three core elements.
![](https://freight.cargo.site/t/original/i/a2f25c609d145b9f229e3431e1532e02c0a8c7e27adb6911137365b4089ef8f6/Surefoot-Santa-Monica---5-bright-20percent.jpg)
![](https://freight.cargo.site/t/original/i/ebfac22dbc149763e1763a2b762add1a9486868380170c83b75bada1afc94f0e/Surefoot-Santa-Monica---9.jpg)
![](https://freight.cargo.site/t/original/i/2af6cebeba322fd0e160683d573f10dd38aedcefb842023f7f9d9741c8b2c58b/Surefoot-Santa-Monica---10.jpg)
The first element is a curved dropped ceiling that hangs several feet below the structure of the building shell, as though a thick tent cloth has been draped loosely from above. The second is the custom shelving that is built into a thick plywood wrapper that covers two-thirds of the perimeter walls and has an irregular fit against the ceiling to create crevices, gaps, and awkward fits. The final element includes a seating bench and equipment for digitally scanning customers’ feet.
![](https://freight.cargo.site/t/original/i/8dc65c037f153cb791342307aeca70a96fc9296d61fe52027cdeb47dd5aad2c1/Surefoot-Santa-Monica---2.jpg)
![](https://freight.cargo.site/t/original/i/6e555c54008feb3b940b035e7800c043d392bb71cafdbc6f608d4578d866be8b/Surefoot-Santa-Monica---1-.jpg)
![](https://freight.cargo.site/t/original/i/59b27c469d8abd53b4ec3b48edf30c908558433f643d51ce334339311713c00f/Surefoot-Santa-Monica---3.jpg)
Project Team: Troy Hillman, Dan Marty, Noah Rubin